Marketing Management NQ Employment Services

Question: Discuss about theMarketing Managementfor NQ Employment Services. Answer: Research Proposal on Strategic Marketing Plan for NQ Employment Services Introduction NQ Employment service is a Townsville based employment service that seeks to provide meaningful employment to job aspirants. It has been operating in the North Queensland area for the past 20 years and is renowned for providing innovative approach to employment for job seekers (NQEmployment Employment Services, 2017). The main distinction between NQ employment services compared to other employment services is that it also provides adequate support to people with disability to maintain employment. There are many competitors of NQ employment services in Queensland such as Hays Recruitment, NEATO employment service and many others. This fierce competition is seen mostly because of worsening unemployment in Queensland (Hard yakka for job hunters, 2017). This marketing proposal aims to analyze the reasons for low job uptake in Townsville despite highest population and business centre and make suggestion to assist with awareness campaign regarding employment needs. Description of Service or Product- NQ Employment is committed to providing jobs to the right person and the main target is people with disability. They have a competitive advantage over others because of their extensive service delivery model such as engagement in employment support activities such as task analysis, behavior management, employer feedback and productivity assessment. According to the 2012 survey of disability, ageing and carers in Australia, about 18.5 % people have disability and there is a need to assist them in employment along with similar wages compared to people without disability (Disability statistics | People with disability | Queensland Government, 2017). Justification of Customer Value for the Product: It is proposed to assist people with disability by means of the Disability Employment service programs. The NQ Employment Delivery Model will integrate the labor market knowledge along with employer engagement to provide ongoing support and mentoring to target consumer. The focus on right assistance to this people will ensure a successful transition to work. High quality skill development, education and training will be encouraged by means of incentive scheme for providers and adequate resource will help people with disability to work in remote areas too. The flexible approach will help to address both vocational and non-vocational barrier to employment (Houtenville Kalargyrou, 2012). The main business benefit of employing people with disability is that it will address the problem of unemployment issue in Queensland. It will create opportunities for a diverse workforce and gain advantage by acquiring people with disability in the job, which they could not do earlier. Hence, the disability employment service program will be a better pathway to employment. Recommendation: To successfully implement the disability employment service program, it is recommended that the senior manager make a comprehensive market plan to implement the program. This will depend on planning the feature of the program and creating awareness of the program through storyboard, you tube and mock print media. The main benefit of including people with disability in the job is that they are more reliable and productive staff. They will also promote business in a positive way as they will boost development and effective customer relationship in presence of a diverse workforce (Houtenville Kalargyrou, 2012). Reference Disability statistics | People with disability | Queensland Government. (2017).Qld.gov.au. Retrieved 18 April 2017, from https://www.qld.gov.au/disability/community/disability-statistics/ Hard yakka for job hunters. (2017).Couriermail.com.au. Retrieved 18 April 2017, from https://www.couriermail.com.au/news/queensland/fierce-competition-for-jobs-as-unemployment-in-queensland-worsens/news-story/f6b48138c32cdc9c8468836e75f9ca95 Houtenville, A., Kalargyrou, V. (2012). People with disabilities: Employers perspectives on recruitment practices, strategies, and challenges in leisure and hospitality.Cornell Hospitality Quarterly,53(1), 40-52. NQEmployment Employment Services. (2017).Nqemployment.org.au. Retrieved 18 April 2017, from https://www.nqemployment.org.au/